News — TripAdvisor Is Top-Visited Travel Site

ComScore Study Claims TripAdvisor Is Top-Visited Travel Site

TripAdvisor Is Top-Visited Travel Site

ComScore Study Claims TripAdvisor Is Top-Visited Travel Site

ComScore Study Claims TripAdvisor Is Top-Visited Travel Site Before Booking It was almost a given several years ago that if an online travel agency or hotel wanted to be in the mix and reach consumers, then it had to advertise on TripAdvisor. But that was before TripAdvisor tried to become a hotel booker while later switching back to classic metasearch referrals, hotels ramped up their direct-booking campaigns, and Google accelerated its push to direct consumers researching hotels in its search engine toward its own comparison service, Google Hotels. A new comScore study — paid for TripAdvisor — found that 60...

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