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IAG takes Norwegian route to low-cost long-haul travel

International Airlines Group low-cost long-haul travel Norwegian Airlines

IAG takes Norwegian route to low-cost long-haul travel

IAG takes Norwegian route to low-cost long-haul travel In the battle for the skies over the Atlantic, International Airlines Group is eyeing another co-pilot. The owner of British Airways has taken a 4.61 per cent stake in Norwegian Air Shuttle, the low-cost airline whose launch of ultra-cheap US flights from Europe has led to a scramble among established players to mimic offerings or risk losing passengers. It said it would “initiate discussions with Norwegian, including the possibility of a full offer for Norwegian”. IAG, which also owns Vueling, Aer Lingus and Iberia, brings with it financial muscle to help patch...

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